-My-wardrobe ramps up foreign expansion

Internet Business News
05-31-2011
-My-wardrobe ramps up foreign expansion

INTERNET BUSINESS NEWS-(C)1995-2011 M2 COMMUNICATIONS

31 May 2011 -- British online clothing retailer My-wardrobe.com has announced plans to boost its expansion drive beyond the UK borders after its sales nearly doubled over the past 12 months, the Financial Times reported.
The 96% rise in sales over the past year beat the 83% increase recorded the previous year.

Sales in continental Europe climbed by 118% in the first quarter of 2011, compared with 64% growth in the first three months of 2010.

The soaring demand from continental Europe and the US, achieved without considerable investment in marketing, has encouraged My- wardrobe to step up efforts to hit the markets in Australia and the Middle East through a new marketing campaign. The two regions were chosen because of the large number of expats and general English speaking population living there.

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